Calm, not clinical
A soft, editorial visual language so the site feels like an extension of the studio rather than a transactional storefront – including typographic “core messages” throughout the homepage.
Case brief
Core Atelier Pilates
UI/UX DesignDevelopment
Core Atelier runs small-group Pilates sessions – intentionally capped at three people – alongside private training, events and a studio shop. We built them a calm, editorial WordPress site with WooCommerce-powered class booking, package purchases and a full member account area.
Delivery highlights
- 01Group, Private, Events and Shop flows on one WooCommerce storefront
- 02Member account with My Packages, My Bookings and My Orders
- 03ACF-driven modular page builder for the studio team
- 04Mobile-first booking UX for repeat members on the way to class
- 05Editorial homepage with “core messages” and studio reflections
- 06Performance-tuned imagery so the site feels light despite full-bleed photography
Brief and constraints
Briefing & Challenges
Client Brief
“Our members already know why they come to us. The site needs to welcome new clients, make the vibe of the studio obvious, and let everyone book a class in as few taps as possible – including groups of three, privates and special events.”
Challenges
- Building a booking flow inside WooCommerce without it feeling like a supermarket checkout
- Handling four product types – group classes, privates, events and shop items – in one cart
- Giving the studio team an easy way to update schedules, reflections and instructors
- Keeping the site calm and editorial while still driving conversions
Delivery path
Our Approach
Booking-first UX
Class discovery, package selection and checkout were collapsed into a short, mobile-first flow that returning members can complete between errands.
One storefront, four flows
Group classes, privates, events and shop items all live inside the same WooCommerce cart with product-type-aware templates, so the studio only has to maintain one commerce backend.
Result proof
The Results
Scope / stack / outcome
Project Highlights
01
Class Schedule
A clean weekly schedule that surfaces open slots, instructors and class types, with deep links straight into the WooCommerce checkout.
02
Packages & Memberships
Drop-in, class packs and memberships presented side-by-side with clear pricing, powered by WooCommerce under the hood.
03
Member Account
My Packages, My Bookings and My Orders give returning members a single place to manage everything – without phoning the studio.
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