Digital experiences built for performance + scale

Case brief

Main Light

UI/UX DesignDevelopment

Main Light is a professional stage lighting house with three facilities – Tri-State (NJ), East (DE) and West (NV) – running rentals, new sales and used sales off the same operation. We rebuilt the site on Next.js with two parallel flows so rental quotes and used-gear checkout could coexist without one smothering the other.

Delivery highlights

  • 01Separate “Rentals Quote” and “Used Sales” carts that share one product catalog
  • 02Location-aware inventory across Tri-State, East and West facilities
  • 03Rental catalog designed for production designers, not end consumers
  • 04News and industry-support content surfaced alongside inventory
  • 0524/7 support and quote CTAs persistent in the header
  • 06Technical spec tables built to be scannable on a laptop in a truck
Main Light homepage

Brief and constraints

Briefing & Challenges

Client Brief

We’re a trusted partner to lighting designers and rental houses, but the old site doesn’t say that. We need a platform that treats rentals, new sales and used sales as three different buying flows, shows what’s actually available at each location, and makes getting a quote as fast as a phone call.

Challenges

  • Running a rental quote flow and a used-sales checkout side by side without confusing either audience
  • Showing real inventory across three separate facilities with different stock
  • Designing for time-pressed production crews, not casual browsers
  • Surfacing news, partnerships and industry coverage without cluttering the catalog

Delivery path

Our Approach

01

Two carts, one catalog

We designed a dual-cart system – Rentals Quote and Used Sales – that lives on the same product pages, so a production designer can build a rental list and shop used gear without ever losing context.

02

Facility-first inventory

Tri-State, East and West each have their own rental inventory pages. The UI makes location a first-class filter so users see what’s actually available where they’re shooting.

03

Quote like a phone call

The quote flow mirrors how rental houses actually talk to crew – gear list, dates, contact – with persistent “Get a Quote” and 24/7 phone support in the header.

Result proof

The Results

Scope / stack / outcome

Project Highlights

01

Rental Quote Cart

A persistent quote cart that lets crew build a multi-day, multi-unit rental list and send it as a structured inquiry – not a form dump.

02

Used Sales

A sales-ready e-commerce flow for used gear, living on the same site as rentals but with its own cart, shipping and checkout logic.

03

Facility Pages

Per-location pages for Tri-State, East and West with local inventory, contact and news, so the brand can scale with each facility.

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