Buyer-led IA
We restructured the top nav around Expertise and Solutions by Industry – how engineering buyers actually think – rather than Creaform’s internal business units.
Case brief
Creaform Engineering
UI/UX DesignConsulting & Strategy
Creaform Engineering is AMETEK’s industrial engineering arm – “Innovation designers” working across Aerospace, Defence, Heavy Industries and Powersports. The old site buried that under an org-chart structure. We rebuilt the IA around the way buyers actually search – by service and by industry – and delivered it as a Sitecore component library in English and French.
Delivery highlights
- 01Dual-axis IA – Expertise (Design, Simulation, Engineering) and Solutions by Industry
- 02Industry verticals spanning Aerospace, Defence & Naval, Heavy Industries, Powersports, Consumer Goods, Manufacturing, Advanced Technologies and Transportation
- 03Service detail pages for CFD, FEA, DEM, Reverse Engineering, Industrial Design and more
- 04Portfolio / case-study templates authorable by regional teams
- 05English-French bilingual content model inside Sitecore
- 06“Ask an Expert” persistent CTA for qualified inquiries
Brief and constraints
Briefing & Challenges
Client Brief
“Our services are technical and the sales cycle is long. Engineering buyers need to understand what we do, see proof, and reach the right regional team – without having to decode our internal business units first.”
Challenges
- Translating deep-tech services like CFD and Reverse Engineering into buyer-readable pages
- Designing inside Sitecore’s existing template system without fighting it
- Aligning regional teams (EN / FR) on one global component library
- Making industry and service browsing feel equally first-class
Delivery path
Our Approach
System over pages
The design system was built as a Sitecore-friendly component library so content authors across regions can assemble pages without breaking the visual language.
Proof over promises
Case studies, certifications and measurable outcomes were promoted across service and industry pages so every page earns trust with evidence.
Result proof
The Results
Scope / stack / outcome
Project Highlights
01
Service Pages
Flexible templates combining capability overview, technical detail, proof points and a single clear next step – built for long B2B sales cycles.
02
Industry Pages
Parallel entry points for Aerospace, Defence, Heavy Industries and more, so buyers browsing by sector never get routed through an irrelevant service list.
03
Ask an Expert
A persistent contact pattern that routes inquiries to the right regional engineering team based on service and industry context.
Related cases
Similar Projects
Next investment stage
Launching Sprint
For landing pages, MVP stores, personal portfolios, photography collections, and focused launches that need a clean first release.
Launching Sprint
Essentials only. Launch a branded store, landing page, portfolio, or photo collection that converts, is easy to edit, and gets your idea in front of the market fast.
Shopify or WordPress/WooCommerce starter storesLanding pages with custom WordPress or Shopify theme developmentPortfolio and photography collection websitesCustom styling and setup support
From $999 / ¥7k~2 months
Launch with UsGrowth Build
For custom websites, Shopify builds, WordPress theme development, CMS systems, redesigns, and campaign-ready foundations.
Growth Build
Scale your product or take the next step with a custom website that supports launches, content workflows, and long-term growth. Includes 3 months of complimentary SEO support after launch.
Custom design and developmentWordPress theme development with editable CMS fieldsFlexible CMS with reusable sectionsBuilt for speed, conversions, and campaign launches
Typical projects from $5k / ¥35k~3 months
Scale with UsEnterprise / Ongoing Partner
For complex commerce, global rollout, multi-market systems, and long-term retainers.
Enterprise / Ongoing Partner
We design scalable e-commerce platforms, modular systems, and tailored workflows for large teams working across markets.
Scalable UX and design systemsCustom developmentSolutions for global markets (multi-store, Shopify+)Complex integrations (e.g. VTO, Shade Finder, Findation)
Scoped after discovery6+ months or retainer
Explore enterprise work