Showcase-first WordPress
We structured WordPress around product content rather than a generic corporate page tree, with templates for the homepage, product archive and product detail pages.
Case brief
Artrix Global
UI/UX DesignDevelopment
Artrix Global is a WordPress showcase website for a B2B cannabis vape hardware manufacturer. We built the site around product discovery: a brand-led homepage, a filterable product catalogue, and detailed product templates like Xlite that can carry specs, visuals and sales context without becoming a checkout flow.
Delivery highlights
- 01Product-led homepage introducing hardware, marketing support and strategy pillars
- 02Product collection template with filters for concentrate type, tank volume, features and offers
- 03Reusable product detail template for pages like Xlite with hero, specifications and scenario displays
- 04Category structure for product families including dab pens, disposables, pod systems and cartridges
- 05CMS fields that let the team manage product copy, images, specifications and resource content
- 06Tracking foundation through Google Tag Manager and SEO-friendly WordPress page structure
Brief and constraints
Briefing & Challenges
Client Brief
“We need a WordPress website that can present Artrix as a serious global hardware partner, not just a product list. The site has to show the scale of the catalogue, make product filtering useful, and give hero products like Xlite enough space for specs and storytelling.”
Challenges
- Turning a large hardware catalogue into a clear browsing system
- Balancing brand storytelling with practical product filters and specifications
- Creating product detail templates that feel premium while staying easy to update
- Keeping the site focused on inquiry and partner education instead of forcing a standard checkout model
Delivery path
Our Approach
Catalogue UX
The product collection was designed around real decision criteria: concentrate type, tank volume, device features, offers and product families.
Detail pages with depth
Product pages like Xlite combine a strong hero, specifications, feature storytelling and scenario imagery so sales teams can point prospects to one complete product reference.
Result proof
The Results
Scope / stack / outcome
Project Highlights
01
Product Archive
A structured catalogue page combining filters, category links and product cards so users can compare product families without jumping between disconnected pages.
02
Xlite Template
A detail-page pattern for hero products, with space for product positioning, technical specifications, feature narratives and visual scenario sections.
03
Editable CMS Model
WordPress fields and reusable sections keep product information, images and supporting content manageable for the internal team after launch.
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